Mars Bar print advertisements created to be placed in Canadian Living Magazine. The four-part advertisement series is driven by high-quality photography, being the focal point and creating interest within the advertisement. The series is based on the fact that Mars Bars gives you energy because of the amount of sugar they have, and that energy can help you to do amazing and interesting things like climb a mountain. Billboard advertisements and web banner ads were also created to go along with these print advertisements. Adobe InDesign and Photoshop were used to create this project.